TARES test

I decided to go with a Gatorade commercial where the two different basketball players on different teams have a different outcome based on how they train with Gatorade. I do think that it might not pass the TARES test. One area where I would not agree with is the equity category because not everyone is on the same level as the professional athletes. The pros work real hard to train as much as they can so that impacts how they perform. Another area is the truthfulness category because the ad shows the pros using Gatorade a lot, even after a game and in training. Well too much of one thing is a bad thing. Using Gatorade too much can hurt your body. The other areas of the TARES test do pass with this ad. The ad shows that the creators of Gatorade do respect the public by showing them if they use the product they can be like the pros. Gatorade is socially acceptable in our lives. By using that product you are not losing any respect.

Here is a link to the commercial http://www.youtube.com/watch?v=wNjQishYOy0


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