Case 3-B

I feel that Anheuser Busch used the time of the year to their advantage to get a lot more profit than they normally would. Although I would have made the colors of just the baseball playoff teams that way the underage college students would not think much about trying to get the beer. They did play it smart by not marking anywhere on the cans what school was getting represented, because some of those colors are general colors that run good together. An example is black and gold. I’m surprised to see that Anheuser did drop the promotion with not issue for those schools that requested it.


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